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How many times did it happen that you opened any search engine (Yahoo, Google, Bing, AltaVista, Ask etc.) to search for local businesses, brands or markets? Your guess must be right – a lot of times or most of times. To analyze it closely, BrightLocal an SEO firm from UK conducted a research survey online from 2,000 US and UK customers asking their search behaviors, patterns, and attitudes.

Though the results may not surprise you, yet it depicts the today’s world’s human beings’ fervor and believe on search engines, before going to search for any business, brand or market. Importance of reviews for online consumers and customers is greatly increasing.

Research / survey highlights following trends.

• • 79% of US respondents said they used the internet to find a local business in the past year (there are variations by age especially regarding frequency)
  • 71% of online consumers consulted local business reviews at least occasionally, with 22% saying they do so regularly
  • Those in the 35-54 age range consult reviews more than other groups
  • 55% of US consumers trust a local business more after reading positive online reviews, and reviews appear to have a meaningful impact on consumer behavior
  • 67% of respondents say they trust online reviews as much as word of mouth recommendations

Questions and their responses are as under.

How many times have you used the internet to find a local business in the last 12 months?

Do you read online customer reviews to determine whether a local business is a good business?

How do online customer reviews influence your decision to use/select a local business?

Do you trust online customer reviews as much as personal recommendations?

For more check out BrightLocal blog. You are among which category ? Share your feedback with us.

[Thanks Searchengineland ]

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